🚀

Ambassadorship

Earn HNS by connecting Namebase team members to organizations related to the following categories:

Integrations — Decentralization projects, website builders, VPNs, alternative web browsers, domain registrars, coin exchanges, etc.

Awareness — Podcasts, journalists, web developers and designers, PR firms, blockchain clubs and communities, influencers, etc.

  • Earn 50 HNS for each lead you bring to a Namebase team member (johnnywu/).
  • Earn another 150 HNS if your lead eventually leads to an integration or partnership.
  • Earn 2x the HNS rewards if they have an audience (followers/listeners/subscribers/users) of over 10k, 10x if over 100k, 20x if over 1M.
image

Before you reach out

Before reaching out, you must ping johnnywu/ in the Namer Community's Discord Chat with the following information:

  • URL(s) to the organization(s) you plan to contact
  • How you think Handshake can help them

This is just to ensure your efforts qualify for the reward (they probably do) but more importantly, that your efforts aren't overlapping with anyone else's. Once approved, your outreach will be included in the Ambassador efforts table at the bottom.

Rules

  • Your time to reach a specific contact expires after 10 days, so if you don't hear back by then someone else can try to claim the reward.
  • Limit of 10 simultaneous outreach attempts per ambassador (averages out to 1 per day). This is to encourage you to focus on high quality outreach attempts rather than spamming as many people as possible.
  • To reiterate, you must ping johnnywu/ before you reach out! Spamming outreach prior to receiving approval will void your rewards.

How to reach out

REQUIRED READING (3 minute slide deck by Shaan Puri that will drastically improve your outreach success): Power Writing Session #1: Cold Emailing

An organization's landing page is usually a good place to start. Here are some suggested outreach channels that you might find there:

  • Community channels (Slack, Discord, etc.)
  • Hey [community members], I'm visiting from the (HNS) Handshake community and discovered [project] through [source]. I got pretty excited since I think there are a lot of potential synergies between our shared values for [something our projects have in common — decentralizing the Internet, improving Internet security, improving Internet privacy, flipping NFTs, etc.]. Is there anyone who'd be open to finding a time to chat about a potential collaboration? Thanks! P.S. Please let me know if there's a more appropriate channel to be asking this!
  • Cold email (use hunter.io to scrape websites for email addresses)
  • Subject: Can I gift you a free top-level domain ([firstlastname/])? No strings attached! Hi [person], I saw [article, video, source] and totally love that you guys are [changing the Internet for the better, making it possible for anyone to use blockchain, etc.]! Although my day job is [insert role], I'm also a fellow [blockchain, decentralization, Internet security, etc.] enthusiast and a member of the Handshake community. That said, I think our community could help you and [organization name] [fully decentralize, diversify portfolio, empower your users, some way Handshake could genuinely help them achieve their goals]. If that sounds interesting, just let me know and we can explore whether it actually makes sense! [Your name (maybe your Handshake name?)] P.S. [On the off chance you just can't wait to learn more, Namebase.io is a great place to start, insert something humorous and educational (maybe even a Handshake meme?)]

    Here's a real email sent from our marketer Jake where the recipient specifically called out how good the email was! Feel free to tweak it to fit your outreach.

    Subject: Crazy passive income opportunity ($$) for your channel Hey [name], Love the new NFT push on the channel! I’m head of marketing at Namebase, an onramp for the Handshake blockchain (domain name NFTs, invested in by Coinbase, a16z, Sequoia, etc.). Our new referral program is offering 20 HNS whenever your friends buy 100 HNS with no cap. So you’d make $200 if anyone you refer buys $1k worth. Say the word, and I’d be happy to send more info, or hop on a call to chat about the future of NFTs. Best, Jake

    And here's one more for good measure.

    Subject: Do you know anyone trying to get into blockchain? Hey [name], I'm looking to connect with some creators and influencers searching for a blockchain project that has both: - humongous potential upside (since the ship for bitcoin has already sailed) - real world utility (since dogecoin has no practical value) For context, the blockchain is Handshake (HNS). It's been invested in by industry giants like Coinbase, Andreessen Horowitz, and Namecheap, and helps creators truly own their relationship with their fans (no need for Patreon, etc.). Right now, top-level domains are entirely controlled by a single organization, ICANN. They control .com, .net, .org, .io, literally every domain extension you know. Handshake changes that and lets anyone own domain extensions. Does anyone come to mind who you think might be interested? I'd love to have a chat and gift some free Handshake names for you and your friends to play around with :) P.S. If you want to also get paid to make intros, here's details on our community's Ambassadorship program. Best, johnnywu/
  • Twitter (Tweet at them publicly and tag @NamebaseHQ or DM them an email)

Gifting names and offering free top-level domains are a great way to increase your chances of hearing back!

Once you've made contact

Ask your contact to pick a time that works best for them to chat at hns.to/calendar.johnnywu/. If they've sent their calendar instead, share it with johnnywu/. Alternatively, you can just CC johnny(at)namebase.io.

Let johnnywu/ know who will be reaching out — after the call you'll be asked to provide your Namebase account's HNS address where we'll promptly send you your HNS!

*Only calls with individuals directly involved in the organization's activities (team members, community leaders) qualify for HNS rewards.

Final notes

  • Remember your goal is just to get someone interested in learning more, NOT to have them commit to an integration or partnership.
  • You should spend at least 15 minutes thoroughly learning about their organization's efforts (what do they care about? why is HNS relevant for them?) before reaching out. This is not only respectful of their time, but it'll also help you craft a more personalized message, which means it'll be more likely to get read!
  • Remember to follow up! You can set auto-followups for 2 days later, and 5 days later. Something as simple as "Hey did this interest you?" and "Just wanted to give this a bump." works wonders!
  • If you need any help with composing your message, don't hesitate to ping johnnywu/ in the Namer Community's Discord Chat. Better yet, ask the community in the #spread-the-word channel so everyone can help out!
  • Want to earn HNS for referring others to sign up on Namebase? Check out our referral program too.

Ambassador efforts

OrganizationAmbassadorStatusType
Mirror.xyz
Not started
Integration
Fission.codes
Not started
Awareness
Blockchain @ NUS
Not started
Awareness
Blockchain at Columbia
Not started
Awareness
Blockchain at Texas McCombs
Not started
Awareness
Blockchain at UCLA
Not started
Awareness
Blockchain at UNIC
Not started
Awareness
Cornell Blockchain
Not started
Awareness
Duke Blockchain Lab
Not started
Awareness
Georgetown Cryptocurrency Fund
Not started
Awareness
Harvard Blockchain & Crypto Club
Not started
Awareness
NUS CRYSTAL Centre
Not started
Awareness
NYU Blockchain Lab
Not started
Awareness
Penn Blockchain
Not started
Awareness
RMIT Blockchain Innovation Hub
Not started
Awareness
Stanford Blockchain Club
Not started
Awareness
Angelfire
Not started
Integration
Homestead.com
Not started
Integration
Wix
Not started
Integration
Exodus
Not started
Integration
Cobo Vault
Not started
Integration
Ledger
Not started
Integration
Indigitus
Called
Integration
IPFS
Called
Integration
Unlock Protocol
Called
Integration
Blockchain at Berkeley
Called
Awareness
ArGo
Completed
Integration
Hive.io
Taken
Integration
Syscoin
Taken
Integration
Charlie Shrem
Taken
Awareness
Dusk Network
Taken
Integration

Looking for more projects? You can find a list at ambassador.nb/